Business Etiquette: Professional Networking Sites, Including LinkedIn - Slide 3

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Treat each request with the same respect you would in “the real world.” A generic message asking all your connections to endorse you may fall on deaf ears. Think about it: Why create a personal recommendation for someone who can’t write personally to request one? When appropriate (and if permissible by your company), recommend those whom you know the best and trust the most. Be careful, however, of what may be perceived as quid pro quo recommendations: If you recommend someone just as he or she has posted some kind words about you, your kudos may be viewed as “payback.”

Are you linking in or being left out? Professional networking sites are among the most popular ways of nurturing professional relationships today. Networking online is no different than rubbing shoulders at in-person networking events – it’s important to make a positive impression and follow the rules of the road. Robert Half has compiled ways to get the most out of LinkedIn and similar websites.

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