Mobile-Friendly Email Design Recommendations - Slide 5

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Mobile-friendly emails need mobile-friendly landing pages; otherwise, subscribers will be discouraged from clicking through.

  • Along with narrowing the width of your emails, optimize your landing page widths to be more mobile-friendly.
  • Keep landing page copy brief. Save the more expansive details for another page, deeper on your site. Mobile users who need to get the full scoop will visit when they get back to a computer.
  • Remove Flash from landing pages. Replace it with HTML5, CSS3 or JavaScript. The iPhone and iPod Touch, which still represent the largest portion of mobile Web traffic, don't support Flash yet, and neither does the still-prevalent BlackBerry. (Flash is supported for Web pages on Android, but often has long load times and can be difficult for users to interact with by touch.)
  • Remember that for touchscreen users, there is no hover-state for links; if they touch, they click.

Mobile adoption among businesses and consumers has skyrocketed over the past few years, and it's only going to continue to rise as smartphones deliver increasingly stellar experiences. Driven by the adoption of iPhones and Android-powered phones, smartphones outsold PCs for the first time ever in February, according to IDC. And since reading email is the No. 1 activity on smartphones, it’s only a matter of time before your emails need to be more mobile-friendly. Depending on your subscriber base, you may already be well past that point. A good first step is to check with your ESP to find out what your subscribers use to read their email.  This slideshow highlights recommendations from Responsys on making your email design more mobile-friendly.

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