Mobile adoption among businesses and consumers has skyrocketed over the past few years, and it's only going to continue to rise as smartphones deliver increasingly stellar experiences. Driven by the adoption of iPhones and Android-powered phones, smartphones outsold PCs for the first time ever in February, according to IDC. And since reading email is the No. 1 activity on smartphones, it’s only a matter of time before your emails need to be more mobile-friendly. Depending on your subscriber base, you may already be well past that point. A good first step is to check with your ESP to find out what your subscribers use to read their email. This slideshow highlights recommendations from Responsys on making your email design more mobile-friendly.
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