Videoconferencing Adoption and ROI - Slide 6

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Just slightly more than half of medium and large businesses currently track ROI – 56 percent track hard (dollar) ROI and 58 percent track soft (productivity) ROI. Of the medium and large businesses that track hard ROI, the majority are looking at dollars saved from trips avoided. Nearly half of medium and large businesses that track soft ROI are looking at employee productivity.

Videoconferencing can help businesses reduce operating costs, improve their decision making capabilities and increase their customer contact. Yet, just half of businesses use videoconferencing today.

In November and December 2010, CDW surveyed IT and telecommunications managers to understand videoconferencing adoption, examine key drivers and identify implementation challenges. Importantly, CDW investigated if and how businesses are measuring their videoconferencing success and their return on investment (ROI) to date.

According to the report, medium and large businesses most commonly deploy peer-to-peer conferencing and multisite meeting rooms. That said, respondents indicated increasing interest in immersive telepresence systems.

The report also found that businesses need a better understanding of the costs and benefits associated with videoconferencing, and, critically, they need a concrete plan to track these metrics. As it stands today, just slightly more than half of medium and large businesses who use videoconferencing are tracking their ROI. However, many organizations have identified ways to track these savings and communicate the value that videoconferencing offers.

This slideshow highlights the findings from the CDW videoconferencing straw poll.

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