Five Tips for Securing Sensitive Customer Data - Slide 5

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While Epsilon did not disclose what type of data security solution it was using when its servers were breached, the company reportedly was not using encryption. Organizations need to actively monitor emerging data security solutions because older technologies like access control, masking and hashing are no longer sufficient. At a minimum, PII should be protected by modern encryption; however, tokenization provides the strongest and most cost-effective data security.

Protegrity USA, Inc., a provider of end-to-end data security solutions, recently issued guidelines to help companies protect their personally identifiable information (PII), such as names, email addresses and passwords, in the wake of the Epsilon data breach. On Friday, April 1, 2011, Epsilon Interactive announced that unknown intruders had broken into one of its email servers and accessed the names and email accounts of some of its 2,500 corporate customers, including Best Buy, Citibank, Disney, JPMorgan Chase, Hilton and Marriott. By following standard corporate security office (CSO) protocol and using modern data security solutions, Protegrity believes this breach could have been prevented.

"The Epsilon breach is further evidence that companies and their so-called trusted partners are not following best practices or using the most advanced technologies to secure sensitive customer information," said Iain Kerr, President and CEO for Protegrity USA, Inc. "To avoid breaches like this, companies really need to understand the full scope of their sensitive data flow and concentrate on protecting not just the network but the data itself. The Epsilon case is also a huge wake-up call that companies absolutely need to hold all outside partners that handle their sensitive information to the highest data security auditing standards."

To maximize protection for PII data and eliminate the risk of brand damage resulting from breaches such as the one experienced by Epsilon and its customers, Protegrity offers the following guidelines.

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Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

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