Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps - Slide 5

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Next Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps-5 Next

  1. Do remember that this is an invited relationship — leverage as many channels as the user will allow.
  2. Don't overwhelm the user.

Organizations will need to strike a delicate balance between using context information enough so that it improves the service as opposed to too much, which will just annoy. Some applications allow users to set a preference for the types of alerts they want and the times that they want them.

“Being bombarded with unwanted offers at all hours is singularly unattractive and would probably do a great deal to engender animosity toward the offering party, rather than customer intimacy,” said Mr. Alvarez.

By 2015, companies will generate 50 percent of their Web sales via their social-media presence and mobile applications, according to Gartner, Inc. As context gains importance, analysts revealed eight dos and don’ts to leveraging context-enriched mobile applications in customer relationship management (CRM) to drive sales and increase customer satisfaction.

“By 2015, context will be as influential to mobile consumer services as search engines are to the Web and information about customers will no longer be limited to data stored in company-owned systems,” said Gene Alvarez, research vice president at Gartner. “Context information can be about identity – such as who you are and your calendar, environment – where you are and the device you use, process – things you do and what you allow and community – who is in your networks and who you communicate with. If used correctly, context information facilitates the move from e-commerce today to contextual commerce tomorrow.”

This slideshow highlights the eight dos and don’ts Gartner identified for context-enriched mobile applications.

More Slideshows:

10 Hot New Tablets New and notable tablets for business and commercial users.

15 Top Android Security Apps Ensure your Android device and personal data are protected.

Creating a Data Loss Incident Plan Questions and recommendations for businesses to consider while building a data loss incident plan.


Related Topics : BPO, Mobile Applications, Mobile Operating Systems, Software Testing

More Slideshows

mobile92-290x195.jpg Why and How to Build an Enterprise App Store

Enterprise app stores provide a single "shopping experience" for employees and support both a BYOD model and a self-service IT model. ...  More >>

mobile91-190x128 5 Best Practices for iOS Enterprise MDM

Adopting MDM best practices can result in less hassle in supporting employees, increased overall productivity and assurance that valuable company assets are secure. ...  More >>

BaiduMobileAppDevStrategy0x 5 Core Components for Successful App Development

Failure to invest in these key app development items upfront could result in a substantial amount of lost time and money down the road. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.