Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10
Previous Next

Click through for eight dos and don'ts for driving sales with mobile applications, as identified by Gartner, Inc.

Topics : BPO, Mobile Applications, Mobile Operating Systems, Software Testing

By 2015, companies will generate 50 percent of their Web sales via their social-media presence and mobile applications, according to Gartner, Inc. As context gains importance, analysts revealed eight dos and don’ts to leveraging context-enriched mobile applications in customer relationship management (CRM) to drive sales and increase customer satisfaction.

“By 2015, context will be as influential to mobile consumer services as search engines are to the Web and information about customers will no longer be limited to data stored in company-owned systems,” said Gene Alvarez, research vice president at Gartner. “Context information can be about identity – such as who you are and your calendar, environment – where you are and the device you use, process – things you do and what you allow and community – who is in your networks and who you communicate with. If used correctly, context information facilitates the move from e-commerce today to contextual commerce tomorrow.”

This slideshow highlights the eight dos and don’ts Gartner identified for context-enriched mobile applications.

 

More Slideshows

mobile34-190x128 Mobility: How It's Changing Our Lives

See how connected devices will disrupt traditional daily activities, starting with morning commutes and ending with late-night hangouts in front of the TV. ...  More >>

mobile33-190x128 Fifteen Hot Social Media Apps for Android

As humans, we are compelled to share, socialize and gather together. Technology has opened a new window for this sharing, allowing us to reach out to more people in more locations than ever before. ...  More >>

mobile32-190x128 Five Tips for Overcoming Mobile Security Challenges

Finding a balance between providing employees anytime, anywhere access to enterprise resources and ensuring that IT security and compliance rules are adhered to can be a daunting task for any organization looking to embrace mobility and BYOD. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.