Nine Rules to Avoid Looking Like Spam - Slide 8

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If you are sending a newsletter, always include your real contact information and a working set of “unsubscribe” instructions at the bottom of the message. This won’t actually help you get past the spam filters – too many spammers just include fraudulent unsubscribe options in their messages – but it is the law.

Spam filters are getting better every year at keeping up with the ever-increasing flood of spam. But no matter how good the filters get, some spam will always leak through. Consequently, some fraction of good messages will be inappropriately tagged as spam and lost. Your reader may never even know that the message was sent, nor you that the message was rejected.

While the rapid changes in spammer tactics makes it difficult to create a definitive list, Westfield Insurance has outlined nine general rules you should consider when developing e-mail communications.

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