Nine Rules to Avoid Looking Like Spam - Slide 4

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Avoid common spam words like “cheap” and the V- word (rhymes with the famous waterfall). That sometimes means completely avoiding certain topics but more often means avoiding flowery, inflammatory or overly-promotional language.

Spam filters are getting better every year at keeping up with the ever-increasing flood of spam. But no matter how good the filters get, some spam will always leak through. Consequently, some fraction of good messages will be inappropriately tagged as spam and lost. Your reader may never even know that the message was sent, nor you that the message was rejected.

While the rapid changes in spammer tactics makes it difficult to create a definitive list, Westfield Insurance has outlined nine general rules you should consider when developing e-mail communications.

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