Nine Rules to Avoid Looking Like Spam - Slide 2

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Your subject line is important. A blank subject line (or, worse, a subject line that is ambiguous and generic like “Hi” or “I love you”) will almost certainly get your message tagged as spam. A good subject line is also a courtesy to your readers, helping them to more quickly prioritize their inboxes and give your e-mail the attention it deserves.

Spam filters are getting better every year at keeping up with the ever-increasing flood of spam. But no matter how good the filters get, some spam will always leak through. Consequently, some fraction of good messages will be inappropriately tagged as spam and lost. Your reader may never even know that the message was sent, nor you that the message was rejected.

While the rapid changes in spammer tactics makes it difficult to create a definitive list, Westfield Insurance has outlined nine general rules you should consider when developing e-mail communications.

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Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

 
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