Nine Rules to Avoid Looking Like Spam - Slide 10

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Finally, if you don’t get an answer in a reasonable amount of time, follow up on your message. No matter what you do or how good the filters get, some false positives will always exist. The person might be ignoring, you but it’s more likely that they never got the message.

Spam filters are getting better every year at keeping up with the ever-increasing flood of spam. But no matter how good the filters get, some spam will always leak through. Consequently, some fraction of good messages will be inappropriately tagged as spam and lost. Your reader may never even know that the message was sent, nor you that the message was rejected.

While the rapid changes in spammer tactics makes it difficult to create a definitive list, Westfield Insurance has outlined nine general rules you should consider when developing e-mail communications.

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