Six Media Convergence Challenges Organizations Must Consider - Slide 6

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With audiences flocking more towards new age media channels, monetizing the content with newer revenue models has become the norm these days. What will be your strategy? Will it be subscription based, pay as you consume, or will you share content in exchange for newer currencies? These days, some are allowing you to consume content in exchange for you sharing it with your networks - your “download now” link is activated the moment you “retweet” the content link or share it in Facebook or LinkedIn. The bottom line is that the content application needs to be nimble enough to adapt to these newer, rapidly evolving revenue models.

Over the past few years, digital content, and more specifically the presence of new media delivery platforms such as smartphones, tablet PCs, and social networks has begun to explode. When combined with a growing global business community and increased accessibility, these newer content channels present businesses with the unique challenge of consistently providing the right content to the right people across all channels (i.e. print, Web, television, mobile, and social).  Organizations that traditionally deliver content through channels such as print and television are now facing the challenge of sharing that same information with new age media.  When looking at the convergence of various media channels, there are several content management-related issues that organizations must consider.

Based on his experience with enterprise content management, Web content management, portal development and storage technology, Prithwiraj Deb, Associate Manager - ECM Practice at Virtusa Corporation, discusses six key challenges organizations are facing with media convergence.

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