Six Media Convergence Challenges Organizations Must Consider - Slide 4

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Organizations need to deliver consistent content across the channels in real time. Otherwise, a disruptive customer experience erodes the value you are trying to deliver. For example, if a television channel has different scheduling information shown on the Web than what is actually offered on the TV, chances are someone will hesitate before tuning in again. In these days of fleeting customer loyalty, you can’t afford mixed messages. True convergence aims to make the user transition across channels seamless.

Over the past few years, digital content, and more specifically the presence of new media delivery platforms such as smartphones, tablet PCs, and social networks has begun to explode. When combined with a growing global business community and increased accessibility, these newer content channels present businesses with the unique challenge of consistently providing the right content to the right people across all channels (i.e. print, Web, television, mobile, and social).  Organizations that traditionally deliver content through channels such as print and television are now facing the challenge of sharing that same information with new age media.  When looking at the convergence of various media channels, there are several content management-related issues that organizations must consider.

Based on his experience with enterprise content management, Web content management, portal development and storage technology, Prithwiraj Deb, Associate Manager - ECM Practice at Virtusa Corporation, discusses six key challenges organizations are facing with media convergence.

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