Six Media Convergence Challenges Organizations Must Consider - Slide 2

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Organizations need to decide what content to serve on which media. Based on the capability of the platforms and the cost of access, organizations need to draw a configurable strategy that will allow them to repurpose their content and serve it to specific media in the optimum way – taking into account media real estate, screen resolutions, usability and cost of access. Since the capabilities of the media channels are rapidly improving and the cost of access is also decreasing, the strategy will be evolving and configurable with more rich content being served on Web and smartphones.

Over the past few years, digital content, and more specifically the presence of new media delivery platforms such as smartphones, tablet PCs, and social networks has begun to explode. When combined with a growing global business community and increased accessibility, these newer content channels present businesses with the unique challenge of consistently providing the right content to the right people across all channels (i.e. print, Web, television, mobile, and social).  Organizations that traditionally deliver content through channels such as print and television are now facing the challenge of sharing that same information with new age media.  When looking at the convergence of various media channels, there are several content management-related issues that organizations must consider.

Based on his experience with enterprise content management, Web content management, portal development and storage technology, Prithwiraj Deb, Associate Manager - ECM Practice at Virtusa Corporation, discusses six key challenges organizations are facing with media convergence.

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