Six Collective Human Behaviors that Can Lead to Social Media Success - Slide 2

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
Next Six Collective Human Behaviors that Can Lead to Social Media Success-2 Next

Collective intelligence is the meaningful assembly of relatively small and incremental community contributions into a larger and coherent accumulation of knowledge. Enterprises looking to improve internal operational effectiveness through enhanced collaboration, especially around product delivery, customer service and creation of a corporate memory, should examine employing blogs and wikis.

Gartner's research indicates that pursuing collective intelligence to achieve operational effectiveness is one of the most successful social media adoption trends. Furthermore, collective intelligence is one of the earliest and most mature patterns, meaning that skills and tool capabilities are relatively widespread, and success in this pattern is proven.

Many social media efforts are failing because some enterprises just don't understand how to employ social media to facilitate collective behaviors, according to Gartner, Inc. Gartner conducted a 10 month effort collecting data and analyzing 200 successful social media implementations to identify how enabling collective human behaviors can lead to enterprise value.

"Social media is not an end in and of itself — it is an enabler," said Anthony Bradley, group vice president at Gartner. "Social media technologies are tools and, like any technology, it is how people use those tools that delivers enterprise results."

Mr. Bradley explained that through the use of mass collaboration at scales previously unachievable, social media technologies have greatly enhanced the business value of collective behavior. Gartner believes that examining key selected behaviors provides critical insight into how social media can deliver significant enterprise value.

Enterprises can employ these collective behaviors as the link between business value and social media technologies. They can use them to examine a target community and formulate new ways that people can interact to achieve enterprise value. By understanding the most prevalent technologies, collaborative behaviors, business use cases and business value for six collective behaviors, enterprises can more effectively plan for successful community-based social media initiatives. The six collective behaviors are highlighted in this slideshow.


Related Topics : Cox Communications, Business Development, Contact Center Solutions, CRM Solutions, Database Acceleration

More Slideshows

Media1-190x128.jpg 5 Ways to Boost Productivity with Content Automation

An effective content automation solution can ease the transition to a digital-first distribution strategy, helping companies preview and approve content across all platforms and media types. ...  More >>

Analytics19-290x195 How to Evaluate Predictive Analytics for Your Business

Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing. ...  More >>

Misc64-190x128 5 Ways to Patch the IT/Marketing Disconnect (and Thrive)

Five steps CIOs and CMOs can take to patch the IT/marketing disconnect and create a cohesive, efficient working environment. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.