10 Tips for Making Websites Stickier - Slide 8

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
Next 10 Tips for Making Websites Stickier-8 Next

Radical changes made to a site will often confuse visitors and make them reluctant to return.

iPerceptions Inc., a leading provider of Web-focused Voice of Customer (VoC) analytics based on actual visitor feedback and Peppers & Rogers Group, recently announced ten tips for making websites sticker. These recommendations are based on data from thousands of iPerceptions' surveys and analysis from Peppers & Rogers Group. The data and analysis reveals that while it's fairly easy for most companies to identify at which point during an online interaction a customer has abandoned, it's historically been more challenging to determine why they abandoned.

"Determining how to make a website more engaging and satisfactory for customers begins with understanding their motivations for visiting in the first place," said Duff Anderson, co-founder and vice president of research at iPerceptions. "This type of information can be gathered by conducting online surveys with customers and through other feedback mechanisms, such as Voice of Customer programs and focus groups. Behavioral information, like high percentage of visitor drop-offs at the same point in a particular task, can also help decision-makers determine what functions or processes need to be examined."

This slideshow is a compilation of recommendations from iPerceptions and Peppers & Rogers Group on the most effective ways to make websites stickier.

More Slideshows:


15 Essential BlackBerry Apps Some of the most popular apps in BlackBerry App World to help you through your day.

Nine Key Data Warehousing Trends for the CIO in 2011 and 2012 Optimization, flexible designs and alternative strategies will become more important as the demand for BI and business analytics increases.


Seven Critical Questions to Ask Before Developing a Social Media Policy Increase project success rates by providing well-defined guidance for social media initiatives.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
More Slideshows

eCommerce16-290x195 E-Commerce: 5 Strategies to Drive Revenue over the Holidays

With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.