iPerceptions Inc., a leading provider of Web-focused Voice of Customer (VoC) analytics based on actual visitor feedback and Peppers & Rogers Group, recently announced ten tips for making websites sticker. These recommendations are based on data from thousands of iPerceptions' surveys and analysis from Peppers & Rogers Group. The data and analysis reveals that while it's fairly easy for most companies to identify at which point during an online interaction a customer has abandoned, it's historically been more challenging to determine why they abandoned.
"Determining how to make a website more engaging and satisfactory for customers begins with understanding their motivations for visiting in the first place," said Duff Anderson, co-founder and vice president of research at iPerceptions. "This type of information can be gathered by conducting online surveys with customers and through other feedback mechanisms, such as Voice of Customer programs and focus groups. Behavioral information, like high percentage of visitor drop-offs at the same point in a particular task, can also help decision-makers determine what functions or processes need to be examined."
This slideshow is a compilation of recommendations from iPerceptions and Peppers & Rogers Group on the most effective ways to make websites stickier.
15 Essential BlackBerry Apps Some of the most popular apps in BlackBerry App World to help you through your day.
Nine Key Data Warehousing Trends for the CIO in 2011 and 2012 Optimization, flexible designs and alternative strategies will become more important as the demand for BI and business analytics increases.
Seven Critical Questions to Ask Before Developing a Social Media Policy Increase project success rates by providing well-defined guidance for social media initiatives.
The Crowd2Shelf Contest is a national campaign to find the next great innovation and grant the opportunity to sell in Staples stores and on Staples.com. ... More >>
Tech experts have been working hard to soup up the attractions and fright factor at many of the country's best haunted houses. Check out the top 13. ... More >>
Shopping trends are shifting, and slow performance affects everything from individual transactions, to customer retention and, ultimately, revenue. ... More >>