iPerceptions Inc., a leading provider of Web-focused Voice of Customer (VoC) analytics based on actual visitor feedback and Peppers & Rogers Group, recently announced ten tips for making websites sticker. These recommendations are based on data from thousands of iPerceptions' surveys and analysis from Peppers & Rogers Group. The data and analysis reveals that while it's fairly easy for most companies to identify at which point during an online interaction a customer has abandoned, it's historically been more challenging to determine why they abandoned.
"Determining how to make a website more engaging and satisfactory for customers begins with understanding their motivations for visiting in the first place," said Duff Anderson, co-founder and vice president of research at iPerceptions. "This type of information can be gathered by conducting online surveys with customers and through other feedback mechanisms, such as Voice of Customer programs and focus groups. Behavioral information, like high percentage of visitor drop-offs at the same point in a particular task, can also help decision-makers determine what functions or processes need to be examined."
This slideshow is a compilation of recommendations from iPerceptions and Peppers & Rogers Group on the most effective ways to make websites stickier.
15 Essential BlackBerry Apps Some of the most popular apps in BlackBerry App World to help you through your day.
Nine Key Data Warehousing Trends for the CIO in 2011 and 2012 Optimization, flexible designs and alternative strategies will become more important as the demand for BI and business analytics increases.
Seven Critical Questions to Ask Before Developing a Social Media Policy Increase project success rates by providing well-defined guidance for social media initiatives.
So, what can merchants operating online do to prepare for the inevitable flood of shoppers, both good and bad? ... More >>
Strategies that could open up new opportunities for terrestrial broadcasters, as they continue to search for ways to modernize and stay competitive in an increasingly crowded and digitized market. ... More >>
Experts recommend online retailers consider these issues before hitting the busy shopping season to better ensure their security is running smoothly. ... More >>