2011 SEO Predictions - Slide 6

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Some time ago, we started to see the advent of search based call to actions, where an advert ends with the line “search widgets online” rather than a URL. Easier to remember and quicker to carry out, search call to actions promised a much better transition of users from ATL to online.

In 2011, QR codes will usurp search calls to action in display advertising. So what’s a QR code? A QR code is a “matrix” or 2D barcode that can be read by many mobile phones and has a URL (among other things) encoded within it, letting advertisers replace the whole affair with a simple point and click.

What’s in store for natural search in 2011?  Among other things, Greenlight is predicting that Google and Bing will offer app search before the year is out, competition between Bing and Google will heat up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resources they spend on less valuable content and maximize the focus on everything else.

Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search. Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightsearch.com

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