2011 SEO Predictions - Slide 4

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The Web is big. Back in 2008, Google announced that they had indexed 1 trillion (1,000,000,000,000) unique URLs belonging to hundreds of millions of sites. That alone presents logistical problems for search engines, leading them to consistently develop new ways of finding and indexing content faster. But the real problem, of course, is not that there is too much content, but that there is too much similar or identical content that offers no real value for search engines the second, third or one thousandth time they come across it.

In 2010, Google implement its “May Day” algorithm update, part of which penalized cookie cutter content that is excessively template driven or syndicated to multiple sites in favor of more unique and valuable pages. In 2011, Greenlight predicts that duplication filters will get even tougher as the engines take more drastic measures to limit the amount of resource they spend on less valuable content and maximize the focus on everything else.

What’s in store for natural search in 2011?  Among other things, Greenlight is predicting that Google and Bing will offer app search before the year is out, competition between Bing and Google will heat up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resources they spend on less valuable content and maximize the focus on everything else.

Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search. Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightsearch.com

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