2011 SEO Predictions - Slide 2

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As a smartphone user, you probably feel the pull of your respective app store/marketplace as much if not more than a traditional search engine like Google. This is a new frontier for search: the idea that instead of finding a website that will be able to answer your question right now, you’ll go and find an app that will answer the question, and questions like it, again and again, in a more usable way.

So to maintain any grasp on the mobile user, Greenlight Marketing believes the engines will need to be able to point out apps that are relevant to the user's search –  even providing a one-click install option for mobile devices.  This will manifest as another type of vertical search on Google and Bing, as well as being pulled into the normal results as a universal search element.

Additionally, serving apps in search results will enable Google and Microsoft to push apps for their respective smartphone platforms (Android and Windows Phone), which could help them in the battle against Apple’s dominance with the iPhone.

What’s in store for natural search in 2011?  Among other things, Greenlight is predicting that Google and Bing will offer app search before the year is out, competition between Bing and Google will heat up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resources they spend on less valuable content and maximize the focus on everything else.

Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search. Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightsearch.com

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