Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012. Focusing on high-end devices with an average selling price of more than $300, analysts have identified the top 10 cutting-edge technologies and trends for 2012.
Winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers.
“Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,” said Sandy Shen, research director at Gartner. “Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.”
Mobile apps themselves will not only generate good revenue ($15.9 billion in expected end-user spending in 2012) but will also drive hardware sales, advertising spending and technology innovation. Gartner expects brand companies to increasingly shift their marketing budget to the mobile channel, and experiment with cutting-edge apps to capture marketing and sales opportunities. Companies, as well as technology and service providers, that stay abreast of the latest developments could make their products stand out from the pack, enhance brand image and retain user loyalty.
This slideshow highlights Gartner’s top 10 consumer applications to watch in 2012.
Eight Telling Changes in Consumer Attitudes and Behaviors Factors such as loyalty programs and the use of technology are influencing consumers' decision to stay with or leave their providers.
10 Hot New Tech Gadgets Hot new gadgets you may want to consider adding to your collection.
Seven Critical Questions to Ask Before Developing a Social Media Policy Increase project success rates by providing well-defined guidance for social media initiatives.
Smartwatches will change e-commerce as we know it, whether it's through altering the face of consumer data, miniaturizing the act of consumer engagement, or changing the way we pay for things. ... More >>
If users are dissatisfied with their UX, they often will migrate to less secure "shadow IT" service, which puts an entire company at risk of security incidents. ... More >>
Consumers will start to require more utility from tech, and the enterprises behind the scenes will be forced to rise to those expectations. ... More >>