Seven Critical Questions to Ask Before Developing a Social Media Policy - Slide 5

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Next Seven Critical Questions to Ask Before Developing a Social Media Policy-5 Next

Some organizations confuse policy creation with policy communication. A policy should be well-written and comprehensive, but it is unlikely that the policy alone will be all that is needed to instruct employees about their responsibilities for social media. A well-designed communication plan, backed up by a training program, helps to make the policy come to life so that employees understand not just what the policy says, but how it impacts on them. It also explains what the organization expects to gain from its participation in social media, which should influence employees in their social media interactions.

Social media disrupts the long-standing rules of business in many ways, but crafting a social media policy is premature unless the designers of the policy answer seven critical questions first, according to Gartner, Inc.

"Social media offers tempting opportunities to interact with employees, business partners, customers, prospects and a whole host of anonymous participants on the social Web," said Carol Rozwell, vice president and distinguished analyst at Gartner. "However, those who participate in social media need guidance from their employer about the rules, responsibilities, 'norms' and behaviors expected of them, and these topics are commonly covered in the social media policy."

This slideshow highlights seven critical questions Gartner has identified that designers of social media policy must ask themselves.

More Slideshows:


Salaries Improving for IT Jobs in 2011 Salary projections for the top IT markets in 2011.

10 Hot New Tech Gadgets Hot new gadgets you may want to consider adding to your collection.


Top 10 Tech Jobs for 2011 With the right tech skills, it's a job candidate's market.

 

Related Topics : Cox Communications, Business Development, Contact Center Solutions, CRM Solutions, Database Acceleration

 
More Slideshows

Media1-190x128.jpg 5 Ways to Boost Productivity with Content Automation

An effective content automation solution can ease the transition to a digital-first distribution strategy, helping companies preview and approve content across all platforms and media types. ...  More >>

Analytics19-290x195 How to Evaluate Predictive Analytics for Your Business

Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing. ...  More >>

Misc64-190x128 5 Ways to Patch the IT/Marketing Disconnect (and Thrive)

Five steps CIOs and CMOs can take to patch the IT/marketing disconnect and create a cohesive, efficient working environment. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.