SMB Disaster Preparedness: A Recipe for Disaster - Slide 5

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About half of the SMBs surveyed only back up 60% of their data, and less than half actually back up data on at least a weekly basis. Only 23 percent back up data on a daily basis.

31 percent do not back up e-mail, 21 percent do not back up application data, and 17 percent do not back up customer data.

A disaster could cause significant data loss with 44 percent losing at least 40% of their data.

Symantec Corp. (Nasdaq: SYMC) recently announced the findings of its 2011 SMB Disaster Preparedness Survey, which measured the attitudes and practices of small- and mid-sized businesses (SMBs) and their customers toward disaster preparedness. The survey findings show that though SMBs are at risk, they are still not making disaster preparedness a priority until they experience a disaster or data loss. The data also reveals that the cost of not being prepared is high, putting an SMB at risk of going out of business. According to the survey, downtime not only costs SMBs several thousands of dollars, it also causes their customers to leave.

“According to the research findings, SMBs still haven’t recognized the tremendous impact a disaster can have on their businesses. Despite warnings, it seems like many still think it can’t happen to them,” said Bernard Laroche, senior director, SMB product marketing, Symantec. “Disasters happen and SMBs cannot afford to risk losing their information or – more importantly – their customers’ critical information. Simple planning can enable SMBs to protect their information in the event of a disaster, which in turn will help them build trust with their customers.”

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