Questions to Improve Visitor Conversion on Your Website - Slide 9

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Next Questions to Improve Visitor Conversion on Your Website-9 Next

The potential to attract new customers via Local Search is enormous.  For example:

40% of queries have Local intent

  • 5% use the city and/or state name
  • 2% use informal terms, like neighborhoods
  • 0.5% use zip codes – (source: Ian White)

Even on the Internet, a visitor’s geographic location can make them likely to respond to different messages. Would you tell them something different if they were within a few miles of you?  Even without a brick and mortar location responding with tailored messages to customers, especially if you know their region, is a powerful personalization that every website should use.

The power of local search explodes off the chart when we’re talking about mobile devices.  Mobile searches are primarily going to pull their results from Local Search Engines. 

Don’t miss out on a huge opportunity to engage your visitors, raise your conversions and learn how to better serve your customer base. Many of your visitors are ready to make the plunge. Are you listening to them or even asking yourself the right questions?

This slideshow features nine questions compiled by ChannelNet that may be used to help improve website visitor conversion rates.

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