Questions to Improve Visitor Conversion on Your Website - Slide 3

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Next Questions to Improve Visitor Conversion on Your Website-3 Next

Conversions can mean almost anything. The main rule is that conversions should be tailored to your website and business need, but otherwise you may invent them on your own. Example conversions include making purchases or signing up for e-mail and newsletters. Clicking a call-to-action button that sends the visitor to a specific page or even completing a download are conversions worth watching. For frequent converters, give them targeted rewards – these visitors are the most valuable, and it pays to engage them more effectively. Encourage infrequent purchasers to convert again by identifying them and then providing a more compelling offer.

It’s not good for a website to ever sit still. The experience should adjust to the customer’s behavior, while new ways to present information and calls to action are investigated. Learn about web optimization strategies like conversion rate optimization, social media optimizations and how to leverage Web analytics before your competition does.

Don’t miss out on a huge opportunity to engage your visitors, raise your conversions and learn how to better serve your customer base. Many of your visitors are ready to make the plunge. Are you listening to them or even asking yourself the right questions?

This slideshow features nine questions compiled by ChannelNet that may be used to help improve website visitor conversion rates.

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