There are different sorts of visitors that are ready to make the conversion plunge on your website. It’s worth looking at them closely. Some visitors are researchers in various stages of their decision making process (that process is probably the “purchase funnel” for you buzz-word lovers) while others are ready to convert in other ways. All visitors also play the role of influencer, and this influencer role has exploded in importance in recent years thanks to the power of social media networks and websites. Regardless of the type of website you’re managing always put these valuable visitors in their proper place using customer segmentation. If you can’t immediately figure that out, then try inventing customer segments that seem reasonable. Mike Feuti, of ChannelNet, believes that paying a reputable company to help you profile and segment your customers is a smart idea.
Placing these returning visitors in a segment will allow you to see their behaviors better and ultimately serve them better. More reasons for this attention to detail are that returning visitors already know the basics about your site. Help them learn more, have a richer experience, and convert faster by targeting a different experience after their first visits. For example, you might replace instructional or introductory language with more relevant content on a second visit based on what you want them to do next.
Don’t miss out on a huge opportunity to engage your visitors, raise your conversions and learn how to better serve your customer base. Many of your visitors are ready to make the plunge. Are you listening to them or even asking yourself the right questions?
This slideshow features nine questions compiled by ChannelNet that may be used to help improve website visitor conversion rates.