10 Best Practices for Developing a Global Web Strategy - Slide 7

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A common mistake that IT departments make is testing English pages on multiple browsers, but not taking the same care with testing other languages. Since different browsers have different capabilities, there is a need to make sure content in all languages will appear appropriately in different browsers before going live.

Organizations often develop Web portals for different countries in silos. Each country/region may have its own IT department, which develops websites that cater to that region’s needs. While this provides a good customized solution catering to a specific country/region’s requirements, the branding and user experience across these various sites for the same corporation becomes very inconsistent.

Based on his experience working with a variety of global enterprises, Venu Madhav Gooty, Senior Manager for ECM Solutions at Virtusa, shares 10 best practices that organizations often miss when developing a globalization strategy.

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