Organizations often develop Web portals for different countries in silos. Each country/region may have its own IT department, which develops websites that cater to that region’s needs. While this provides a good customized solution catering to a specific country/region’s requirements, the branding and user experience across these various sites for the same corporation becomes very inconsistent.
Based on his experience working with a variety of global enterprises, Venu Madhav Gooty, Senior Manager for ECM Solutions at Virtusa, shares 10 best practices that organizations often miss when developing a globalization strategy.
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