Getting More than Just Numbers from Your Web Analytics - Slide 7

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Trial users can be monitored by their application usage so that eventually they can be converted to subscribed/paid users. Using Web analytics, you can identify critical success factors for trial to non-trial user conversion such as frequency of usage. Web analytics also enable you to see which features are being tested by the user, analyze the failed cases, and subsequently use focused marketing and training efforts to target infrequent trial users.

Web analytics has established itself as a major topic for discussion when planning for a Web application and building a business case. Before, Web analytics was often something added onto applications as an afterthought. Today, it is regarded with much higher priority and considered to be a powerful tool that can provide a number of business benefits. Businesses looking to better understand user behavior and application usage can utilize Web analytic tools to collect, analyze, measure and report on Internet data. However, it is important that businesses have planned for and understand Web analytics in order to take full advantage of the benefits it provides.

Based on his experience with business development, business analysis, requirement management and, of course, Web analytics, Kishore Babu Nandanamudi, the lead business consultant at Virtusa, outlines 14 ways to make Web analytics more actionable and achieve the associated business benefits.

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