Getting More than Just Numbers from Your Web Analytics - Slide 6

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It is possible to conduct “selling point research” using Web analytics to identify what additional functions and entitlements customers are interested in. Usage can be studied at different levels such as the customer level (company-wide statistics) or the user role/ level. These different benchmarks can be useful references while drafting customer-specific upselling strategies and for identifying selling points to new customers who have similar profiles to those of existing customers.

Web analytics has established itself as a major topic for discussion when planning for a Web application and building a business case. Before, Web analytics was often something added onto applications as an afterthought. Today, it is regarded with much higher priority and considered to be a powerful tool that can provide a number of business benefits. Businesses looking to better understand user behavior and application usage can utilize Web analytic tools to collect, analyze, measure and report on Internet data. However, it is important that businesses have planned for and understand Web analytics in order to take full advantage of the benefits it provides.

Based on his experience with business development, business analysis, requirement management and, of course, Web analytics, Kishore Babu Nandanamudi, the lead business consultant at Virtusa, outlines 14 ways to make Web analytics more actionable and achieve the associated business benefits.

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