Top 10 Wireless Predictions for 2011 - Slide 3

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Next Augmented Reality to enhance mobile games and retail-3 Next

Augmented Reality to enhance mobile games and retail

Augmented Reality, or AR, has largely been used in local search and reference applications thus far, but is now attracting the attention of the retail industry. Given its potential to geotag products or locations with brand/campaign-specific information, as we near the end of 2010 a raft of major retailers and brands (including eBay, H&M and Carlsberg) are releasing apps with an AR element. With Apple opening its accelerometer and gyroscope APIs to mobile Safari developers, there is also an opportunity for AR-enabled Web-based apps. Also expect to see an increasing number of AR-based games – THQ Wireless’ forthcoming Star Wars Arcade: Falcon Gunner likely to be the first of many such titles.

As 2010 draws to a close, Juniper Research has drawn up a list of predictions for the coming year, all neatly wrapped up as the top trends for the mobile and wireless industry for 2011.  A free report detailing the findings is available to download from the Juniper website today.

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