Seven Major Projects CIOs Should Consider During the Next Three Years - Slide 6

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Next Seven Major Projects CIOs Should Consider During the Next Three Years-6 Next

By 2016, one-third of worldwide mobile consumer marketing will be context-awareness-based.

Context-aware computing will foster people to be more digital with the assets they have available. Context-aware computing is taking advantage of location and time and is a new era of augmented reality. More than $150 billion of global telecom spending will shift from services to applications by 2012, and the global market for context-aware services will amount to $215 billion. “Unlocking this potential will be one of the next major challenges for IT,” said Mr. McGee. “For example, we expect 75 percent of new search installations to include a social search element. The world is digital and business leaders can’t ignore it.”

With 2011 predicted to be the year when the IT industry will reach nearly $3.5 trillion in revenue and show long-term growth for the next five years, Gartner, Inc. analysts have presented business and IT issues that warrant the greatest attention and demand the clearest strategies for the future.

“We are increasingly living, playing and working in a digital world where people will have no alternatives but to become ‘more digital’ with the assets they have available,” said Stephen Prentice, vice president and Gartner Fellow. “In 2012, the Internet will be 75 times larger than it was in 2002, and if Facebook was a country, it would be the third largest in the world (after China and India). Device and data proliferation is also a reality that cannot be escaped. Smart devices will rise from 60 billion devices in 2010 to more than 200 billion in 2020.”

“Technology is no longer the preserve of the CIO,” said Ken McGee, vice president and Gartner Fellow. “It has become everyone’s property and everyone’s issue.”

With the IT industry on track to show a compound annual growth rate (CAGR) of 4 percent for the next five years, Gartner has identified seven business and IT issues that CIOs should act on during the next three years. “CIOs will need to begin implementing these technologies within three years to meet the six year predictions,” Mr. McGee said. The seven issues include:

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