Seven Tips on How to Navigate the Social Media Transformation - Slide 8

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Women tend to have an easier time than men demonstrating humility, caring and openness. At work, this manifests itself as a tendency to speak to employees and coworkers like they speak to their families, which in turn encourages them to talk. Like it or not, people are bringing themselves, their personalities, their voices and their personal selves to work. Social leaders, both women and men, embrace this reality, because they understand that it enhances business.

In Don Tennant’s post, "Why ‘Collaboration’ Is Outdated and Unworkable," he shared the premise of author Barry Libert that social media holds the promise of helping us to overcome the imbalance of values that has defined the corporate world for decades. Attributes such as caring, nurturing, compassion, vulnerability and transparency, which tend to be manifested in women more inherently than in men, and which are free to be embraced in the social media environment, stand to be much more highly valued in the workplace as social media becomes more ingrained in business.

Libert, CEO of social software provider Mzinga and author of the book, “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business," argues that to effectively steer the transformation being driven by social media, men need to start embracing their “feminine side,” and women need to be freed from having to squelch this natural dimension of their leadership styles. Here are seven tips Libert offers to bring more balance into your life as a leader.

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