Seven Tips on How to Navigate the Social Media Transformation - Slide 4

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Women tend to have less ego tied up in leadership. They don't mind letting others take the reins when it makes sense. And that's a good thing, because traditional leadership no longer works in the social business world. To be a good social leader, subjugate your own needs for the betterment of the community. Follow your leadership team, listen to your newest hires, put yourself where they are and hear the other perspectives. Let your employees lead the way. This means giving them permission to succeed as well as fail, with you being supportive in the background.

In Don Tennant’s post, "Why ‘Collaboration’ Is Outdated and Unworkable," he shared the premise of author Barry Libert that social media holds the promise of helping us to overcome the imbalance of values that has defined the corporate world for decades. Attributes such as caring, nurturing, compassion, vulnerability and transparency, which tend to be manifested in women more inherently than in men, and which are free to be embraced in the social media environment, stand to be much more highly valued in the workplace as social media becomes more ingrained in business.

Libert, CEO of social software provider Mzinga and author of the book, “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business," argues that to effectively steer the transformation being driven by social media, men need to start embracing their “feminine side,” and women need to be freed from having to squelch this natural dimension of their leadership styles. Here are seven tips Libert offers to bring more balance into your life as a leader.

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