What Google's Buying - Slide 13

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Slide

Who: Slide, social networking apps maker

Amount: $182 million, but there have been reports of $228 million

Why: CNET News quotes Google engineering director David Glazer as saying:

“Slide has already created compelling social experiences for tens of millions of people across many platforms, and we've already built strong social elements into products like Gmail, Docs, Blogger, Picasa, and YouTube. As the Slide team joins Google, we'll be investing even more to make Google services socially aware and expand these capabilities for our users across the Web.”

At the end of 2009, Google CEO Eric Schmidt said the company plans to get back into the business of acquisitions, acquiring one small company a month because it's a great way to hire talented people.

Google has done that and more. But IT Business Edge blogger Ann All wonders if Google is too insular with its acquisitions, making a habit of purchasing companies founded by Google alumnae. Still, Ann says the strategy makes sense:

“Google notoriously has so much going on that it's bound to miss opportunities to internally nurture ideas that go on to prove themselves in an outside environment. Even if it has no plans to develop them further, buying companies with products that may have germinated inside Google will at least prevent competitors from benefiting from them.”

Google has completed 40 acquisitions this year, according to PCWorld.com. With the acquisition spree it seems to be on, more are sure to come. Here are a handful of Google’s 2010 acquisitions.

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