Why the Hoopla over Hadoop? - Slide 9

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Given that the basic concept behind Hadoop came from Google, it's no surprise that online companies are putting Hadoop to use for Web content. Hadoop can be used to analyze historical user data, allowing Web advertisers to more accurately target readers with advertisements. It's also being used to create more relevant search results, according to Doug Cutting.

Hadoop is a hot topic right now, in the tech press and in the minds of IT organizations with large amounts of data. What is Hadoop and why should business leaders care? Loraine Lawson has broken down the reasons in nine easy to understand facts.


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