Themes Emerging at VMworld 2010 - Slide 3

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The cynical among us may tune out when tech vendors flog business value — the hollow and disembodied wah-wah-wah of the adult in Charlie Brown’s midst. But, as an industry, we have a way of dragging the conversation into the weeds and losing sight of what really matters — delivering value to the business.

Sorofman says that it’s encouraging to hear Maritz advocating a truth he’s advanced for some time: Business value resides in apps, not ops. IT operations enable (or disable) business value that originates in internal, commercial or open source development organizations. Today, the problem is that the typical IT organization stands in the way of this value, slowed to a crawl by manual and bureaucratic processes. This has to change for business value to be unlocked and optimized.

Expect the business value conversation to take center stage — hopefully with more intelligibility than the adults featured in Peanuts cartoons of yore.

Jake Sorofman, chief marketing officer for rPath, says he’s looking forward to VMworld like a kid looks forward to camp. But for exactly the opposite reason: VMworld marks the end of summer and the beginning of the fall tradeshow season. He feels that summer, despite its all-American goodness, is an odd time for the IT industry — no less busy due to fall preparations, but devoid of the big moves, vision and ideas that make it exciting. That’s saved for the fall, when everyone is back from the beach and ready to listen.

So, if you’re ready to listen, he suggests that you’re likely to hear the following themes emerging at VMworld 2010.

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