Jake Sorofman, chief marketing officer for rPath, says he’s looking forward to VMworld like a kid looks forward to camp. But for exactly the opposite reason: VMworld marks the end of summer and the beginning of the fall tradeshow season. He feels that summer, despite its all-American goodness, is an odd time for the IT industry — no less busy due to fall preparations, but devoid of the big moves, vision and ideas that make it exciting. That’s saved for the fall, when everyone is back from the beach and ready to listen.
So, if you’re ready to listen, he suggests that you’re likely to hear the following themes emerging at VMworld 2010.
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