Five Tips for Translating Web Content - Slide 2

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Within a company, there are dozens of types of content created on a regular basis, and every type has an audience, a value that it serves for the business, and a value that it serves for the audience. Because of this, different content has different requirements for translation.

Some types of content-like advertising material-are highly influential and need to be perfect, thereby requiring human translation, while others-like documentation - need to be near perfect but don't require the same nuance, thus allowing for the use of translation software and post-editing by a human reviewer.

When looking to start or add additional translation, take a look at the content in your organization and consider other translation options to cost-effectively translate the information while still meeting the needs of the business and the audience.

In the last two decades, the Web has brought invaluable communication channels for companies of all sizes, and the innovative ways to reach new audiences in new ways just keep on coming. However, there is one basic communication need that has proven to be more challenging to deliver via the Web – language.

When a company launches or updates a Web site, that information is instantly available to a global audience. For some companies, this won’t matter because they are only serving a small local population, but for a growing number of businesses of all sizes, the global nature of the Web is bringing bright opportunities. For these companies, delivering information to their site visitors and customers in their own language is critical to compete in a global market.

To help global companies address the needs of their diverse customer base and encourage them to make purchases, Mark Tapling, president and CEO of Language Weaver, offers the following tips for translating Web content.

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