In the last two decades, the Web has brought invaluable communication channels for companies of all sizes, and the innovative ways to reach new audiences in new ways just keep on coming. However, there is one basic communication need that has proven to be more challenging to deliver via the Web – language.
When a company launches or updates a Web site, that information is instantly available to a global audience. For some companies, this won’t matter because they are only serving a small local population, but for a growing number of businesses of all sizes, the global nature of the Web is bringing bright opportunities. For these companies, delivering information to their site visitors and customers in their own language is critical to compete in a global market.
To help global companies address the needs of their diverse customer base and encourage them to make purchases, Mark Tapling, president and CEO of Language Weaver, offers the following tips for translating Web content.
Ten Reasons Why the IT Job Market Is Hot in 2010
IT remains a great career path for people already in the field, and for those considering it.
Seven Issues Making Life Difficult for Windows Phone 7
Can Microsoft beat the odds and make Windows Phone 7 a success?
Why IT Projects Fail
Recognize the early warning signs of imminent project failure.
The Internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience. ... More >>
In the coming year, the technological connectedness of everyone on Earth will reach a level never before experienced by humanity. The old rules don't apply in this world. New rules must be developed. ... More >>
Savvy innovators across many industries are now changing traditional business models and creating new marketplaces built on advanced algorithms and technologies. ... More >>