Smart Grid: A Closer Look at Potential and Obstacles - Slide 8

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Smart Grid Obstacle

Broad consumer acceptance of the smart grid will require vendors to introduce customers to the advantages and potential integration of energy-saving technology. Research by Parks Associates indicated that over 40 percent of consumers are unfamiliar with the phrase "smart grid." It seems logical that more people, whether household or corporate consumers, would call for initiatives in their communities if the advantages of smart grid tech over traditional systems were explained in clear terms and made widely known. But, attempts to roll out time-of-use pricing and other related initiatives have been met with reactions ranging from indifference to outright hostility.

The potential for the smart grid to do a host of good things -- cutting energy use, improving the environment, saving homeowners and businesses money, and generating revenue for a wide variety of companies in the telecommunications and IT sectors -- is unquestioned. The smart grid clearly is a winning initiative for society, as well as many companies.

That’s the good news. Just as the potential of the smart grid is an area of almost limitless potential, it also is an area of almost limitless complexity. The initiative, which is no less than to redefine and rework the way the nation supplies power to its homes and businesses, could easily get bogged down in conflicting agendas, governmental inertia and antiquated and legacy thinking.

The sheer breadth of the project – or, more accurately, projects – creates the dangers. Dozens of areas must be addressed, from how information is shepherded back and forth from home to utility, how to best guard the grid against being overwhelmed by demand, and how to enable people to remotely control their energy use. And, of course, there are profound security concerns at each step. Each of these will be areas of competition and, most likely, half-hearted cooperation between vendors.

In this slideshow, we take a look at the key components of the smart grid and the obstacles facing this massive undertaking.

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