Seven Issues Making Life Difficult for Windows Phone 7 - Slide 7

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Windows Phone 7 is a new operating system, not an update of previous Microsoft mobile platforms. That raises the issue of motivation for corporate users to do the heavy lifting to rework what they have in place. Once corporate users of previous Windows Mobile platforms realize that moving to Windows Phone 7 is a significant change, they might consider the iPhone, Android or other more established smartphone platforms. "They have to convince their existing customer base to migrate their apps to the new platform," Gold said. "That may be a tough sell to many companies."

Microsoft has done a number of awesome things during the past three decades. Perhaps its greatest feat, in terms of beating the odds, would be to make Windows Phone 7 a success.

That is not to suggest that the new operating system, which has landed on the desks of influential reviewers during the past few weeks, is not worthy. Indeed, the initial reactions, on the whole, are positive. The negatives cited by reviewers seem to be fixable rather than fundamental.

Yet Windows Phone 7 will fight for market share in a landscape crowded to overflowing with great operating systems, terrific marketers and aggressive developers. Moreover, it seems unlikely that it will get the benefit of the doubt from the mobile community. "In my eyes, it’s kind of a long shot," said Allen Nogee, an analyst for In-Stat.

Interviews with observers suggest that there are a number of significant issues that will make life difficult for Windows Phone 7.

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