Seven Issues Making Life Difficult for Windows Phone 7 - Slide 4

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As tricky as inking deals with handset vendors might be, it is only one part of the job. More broadly, Microsoft must create a "super ecosystem" said Peter Farago, vice president of marketing for Flurry, a company that tracks mobile applications.

Farago said that the "super ecosystem" consists of the operating system, the device, an online store or marketplace, a broad collection of applications and a seamlessly accessed source of mobile broadband connectivity. Microsoft’s approach of licensing the OS and relying on other parties for everything else is not optimal for the current environment, he said.

Microsoft has done a number of awesome things during the past three decades. Perhaps its greatest feat, in terms of beating the odds, would be to make Windows Phone 7 a success.

That is not to suggest that the new operating system, which has landed on the desks of influential reviewers during the past few weeks, is not worthy. Indeed, the initial reactions, on the whole, are positive. The negatives cited by reviewers seem to be fixable rather than fundamental.

Yet Windows Phone 7 will fight for market share in a landscape crowded to overflowing with great operating systems, terrific marketers and aggressive developers. Moreover, it seems unlikely that it will get the benefit of the doubt from the mobile community. "In my eyes, it’s kind of a long shot," said Allen Nogee, an analyst for In-Stat.

Interviews with observers suggest that there are a number of significant issues that will make life difficult for Windows Phone 7.

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