Strategic Integration: 10 Business-Building Tips - Slide 3

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There's a lot of valuable data in CRM systems. Some companies are squeezing more value from CRM by integrating it with supply chain management, which can cut fulfillment times and help with ordering products. More companies are also interested in integrating CRM with bookkeeping systems, which can help better analyze which customers are truly profitable.

Others are also cutting costs by integrating CRM and ERP with their websites. According to an e-Commerce column written by Sandeep Walia, president of of e-commerce solution company Ignify, processing e-commerce orders can cost between $5-16 per order. Walia claimed that by integrating payment processing systems with ERP and CRM, those costs can be cut to under $1 per transaction.

Given the recession, it's a safe bet that the focus will be on cost cutting for some time to come. But the smart money will also be on creating more business value with what remains.

To do that, you're going to need to think strategically, even when you are dealing with integration. That can be a bit tricky, since integration is often treated as a “have to do” on the road to accomplishing something else.

But integration can be very strategic. To prove it, Loraine Lawson has compiled 10 ways that companies can use integration and integration-related strategies to build business, squeeze more business value out of existing systems, and solve pressing business challenges.


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