Be careful in disclosing private information in social media. What you reveal may remain on the Web for a very long time. You are welcome to disclose your personal information to build a better relationship with your audience, but it’s important to be aware of the dangers of revealing too much private information. Ask permission if you are disclosing another person’s private information.
John Cass, head of digital marketing at Pace Communications, says corporate bloggers should focus on common courtesy in their interactions with clients, customers, partners and the general public. "A blogger shouldn't handle things the way a journalist might," he told Lora Bentley. Among the seven essentials to etiquette he offers: Respect copyright and fair use, check in with clients or customers to be sure that they are ok with what you plan to write about them, and be the first to correct your own mistakes.