Seven Steps to Courteous Corporate Blogging - Slide 3

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Use short excerpts when quoting material from sources; if there’s a link, provide a link to any Web material. When quoting material from other sources, don’t quote more than short excerpts from copyrighted material.

John Cass, head of digital marketing at Pace Communications, says corporate bloggers should focus on common courtesy in their interactions with clients, customers, partners and the general public. "A blogger shouldn't handle things the way a journalist might," he told Lora Bentley. Among the seven essentials to etiquette he offers: Respect copyright and fair use, check in with clients or customers to be sure that they are ok with what you plan to write about them, and be the first to correct your own mistakes.

Read more on this topic in Lora Bentley's post "Common Courtesies in Corporate Blogging."

Related Topics : Verizon Wireless, Nortel, Cox Communications, Transport Layer Security, IPTV

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