Author, blogger and entrepreneur Clara Shih created Faceconnector (initially Faceforce), one of the first business applications on Facebook. Her book, “The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff,” seeks to help those who want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
If you are an IT decision-maker pondering how to respond to social networking technology or evaluating strategies for getting best results from it for the business, the IT Business Edge Knowledge Network can help. Our book excerpts provide guidance on broad social media issues in addition to focusing on matters specific to individual applications like Twitter and Facebook. Learn how to use social networking and Web 2.0 technologies and incorporate them into business communication models.