Exploring how and why online forums such as Facebook, Twitter and blogs have gained such popularity—and credibility—with consumers, author Paul Gillin’s book “The New Influencers” reveals strategies for organizations to leverage these social media outlets. The book explores the differences between traditional and new media and lists simple ways business owners and marketers can use these new resources to communicate with their customers. Viral marketing strategies using social networks get special attention in our "Going Viral" excerpt.
If you are an IT decision-maker pondering how to respond to social networking technology or evaluating strategies for getting best results from it for the business, the IT Business Edge Knowledge Network can help. Our book excerpts provide guidance on broad social media issues in addition to focusing on matters specific to individual applications like Twitter and Facebook. Learn how to use social networking and Web 2.0 technologies and incorporate them into business communication models.