Drawing on her experience deploying social networking systems within IBM and for customers, author Maria Azua demonstrates how to establish social networking communities and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. The excerpt “Social Age Organizations" focuses on real-world examples of social networking used in businesses.
If you are an IT decision-maker pondering how to respond to social networking technology or evaluating strategies for getting best results from it for the business, the IT Business Edge Knowledge Network can help. Our book excerpts provide guidance on broad social media issues in addition to focusing on matters specific to individual applications like Twitter and Facebook. Learn how to use social networking and Web 2.0 technologies and incorporate them into business communication models.