Twitter offers immense benefits for businesses and organizations. Fire departments, political candidates and CEOs have used Twitter to share up-to-the-minute information. Discover how to get set up on Twitter, build a follower list and find a voice for your tweets. Learn to use third-party tools to link Twitter to other sites and incorporate it into business communication models using our excerpt from Chapter 11, "Twitter for Business."
If you are an IT decision-maker pondering how to respond to social networking technology or evaluating strategies for getting best results from it for the business, the IT Business Edge Knowledge Network can help. Our book excerpts provide guidance on broad social media issues in addition to focusing on matters specific to individual applications like Twitter and Facebook. Learn how to use social networking and Web 2.0 technologies and incorporate them into business communication models.